Excerpt from The Little Book of Big Golf Promotions:
Nearly everybody loves sequels. We know the character, we know the plot, and we know what we can expect. If you liked the first movie, most of the time you can bet your lunch money that you're going to be entertained by the next one. But, sadly, some movies never get a sequel. Luckily for you, this book wasn't like "some movies."
This book sequel is not a far cry from the original, either. Little Book I included over 300 ideas that can make golf shop operations more profitable through the creative promotional ideas not invented, but borrowed from others. That's a fancy way of saying that some of the finest idea that you'll ever see weren't necessarily original thoughts. I've done over the last ten years that the best ideas are borrowed, not invented. That is definitely the case with golf promotions.
About the Author:
Ken Morton, Jr. has become an active voice in the golf industry through his work in education and the Association of Golf Merchandisers (AGM). He has given seminars to PGA sections and AGM groups in numerous states and is a contributing writer to such publications as The Merchandiser, Golf Pro Magazine, Golf Business, Golf Today, PGA Show News Daily, Northern California Golf Guide, Health & Fitness Magazine, Golf Retailer and Golf Product News. Under his guidance, the Haggin Oaks Golf Super Shop (located in Sacramento, CA) has won the prestigious Golf Digest/Golf World Business Top 100 Golf Shop Award an unprecedented 21 consecutive times. Morton's creative promotional and event ideas have garnered national attention. In 2000, he was named as one of the "40 Most Influential People in Golf Under the Age of 40" by GolfWeek Magazine. He has also become a Board of Directors member of the AGM and in 2001, won their Excellence in Education Award. In January of 2006, he became the organization's President.
Industry Comments:
Andrew Wood, author, The Golf Marketing Bible: "Packed full of clever merchandising and promotional ideas from professionals who sell more goods than just about anyone on the planet!"
Product Details:
Softcover: 90 pages
Language: English |
