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The Little Book of Big Golf Promotions by Ken Morton, Jr.

The Little Book of Big Golf Promotions by Ken Morton, Jr.

Our Price: $29.95

"There are lots of different kinds of promotions. There are ones that entertain, ones that intrigue, ones that educate and ones that excite. They hit on all different kinds of senses. For most individuals, the buying process is a purely emotional and an impulsive one. If they see something they like, they buy it. Promotions tap into this part of the brain. They create a certain level of excitement, an added level of interest." - This book will show you how to create this excitement in your own facility and generate more profits for your bottom-line.

A Second Helping of The Little Book of Big Golf Promotions by Ken Morton, Jr.

A Second Helping of The Little Book of Big Golf Promotions by Ken Morton, Jr.

Our Price: $29.95

This book sequel is not a far cry from the original, either. Little Book I included over 300 ideas that can make golf shop operations more profitable through the creative promotional ideas not invented, but borrowed from others. That's a fancy way of saying that some of the finest idea that you'll ever see weren't necessarily original thoughts. I've done over the last ten years that the best ideas are borrowed, not invented. That is definitely the case with golf promotions.