To take full advantage of this site, please enable your browser's JavaScript feature.
Learn how
Live Chat
Contact Us
My Account
CLUBS
Men's Golf Clubs
Drivers
Fairway Woods
Hybrids
Iron Sets
Individual Irons
Wedges
Putters
Complete Sets
Women's Golf Clubs
Drivers
Fairway Woods
Hybrids
Iron Sets
Individual Irons
Wedges
Putters
Complete Sets
Junior Golf Clubs
Drivers
Fairway Woods
Hybrids
Iron Sets
Individual Irons
Wedges
Putters
Complete Sets
Grips
GOLF BALLS
Stock Golf Balls
Personalized Golf Balls
Women's Golf Balls
Team Golf Balls
Junior Golf Balls
BAGS & CARTS
Bags
Cart Bags
Stand & Carry Bags
Tour Staff Bags
Women's Golf Bags
Junior Golf Bags
Bag Accessories
Carts
Push & Pull Carts
Cart Accessories
Travel
Travel Covers
Luggage
APPAREL
Men's Golf Apparel
Shirts
Shorts
Pants
Outerwear
Headwear
Socks
Belts & Accessories
Women's Golf Apparel
Shirts
Shorts
Skorts & Dresses
Pants & Capris
Outerwear
Headwear
Socks
Belts & Accessories
Junior Golf Apparel
Apparel Accessories
Sunglasses
Jewelry
SHOES
Men's Golf Shoes
Women's Golf Shoes
Junior Golf Shoes
Shoe Accessories
TECH
GPS & Rangefinders
GPS Watches
Stat Tracking Systems
Tech Accessories
ACCESSORIES & GIFTS
Ball Markers & Tools
Ball Retrievers
Brushes & Club Cleaners
Books, DVDs & Games
Gift Cards
Gloves
Men's
Women's
Junior
Golf Artwork
Golf Gifts
Grips
Headcovers
Other Golf Accessories
Practice & Training Aids
Sunscreen
Tees
Hydration & Coolers
Towels
Umbrellas
BRANDS
Adidas
Bridgestone
Bushnell
Callaway
Cleveland
Cobra
FootJoy
Garmin
GolfBuddy
Mizuno
Nike Golf
Odyssey
PING
PUMA
Scotty Cameron
Srixon
Sun Mountain
TaylorMade
Titleist
Tour Edge
U.S. Kids
Under Armour
Volvik
Wilson
CLEARANCE
Clearance Clubs
Clearance Golf Balls
Clearance Golf Bags & Carts
Clearance Apparel
Clearance Shoes
Clearance Technology
Clearance Accessories & Gifts
MEDIA
Blog
Podcast
Free Shipping on orders over $50*
(See details)
View Cart
Free Shipping on orders over $50.
See details
Live Chat
Contact Us
My Account
Cart
CLUBS
Men's Golf Clubs
Drivers
Fairway Woods
Hybrids
Iron Sets
Individual Irons
Wedges
Putters
Complete Sets
Women's Golf Clubs
Drivers
Fairway Woods
Hybrids
Iron Sets
Individual Irons
Wedges
Putters
Complete Sets
Junior Golf Clubs
Drivers
Fairway Woods
Hybrids
Iron Sets
Individual Irons
Wedges
Putters
Complete Sets
Grips
GOLF BALLS
Stock Golf Balls
Personalized Golf Balls
Women's Golf Balls
Team Golf Balls
Junior Golf Balls
BAGS & CARTS
Bags
Cart Bags
Stand & Carry Bags
Tour Staff Bags
Women's Golf Bags
Junior Golf Bags
Bag Accessories
Carts
Push & Pull Carts
Cart Accessories
Travel
Travel Covers
Luggage
APPAREL
Men's Golf Apparel
Shirts
Shorts
Pants
Outerwear
Headwear
Socks
Belts & Accessories
Women's Golf Apparel
Shirts
Shorts
Skorts & Dresses
Pants & Capris
Outerwear
Headwear
Socks
Belts & Accessories
Junior Golf Apparel
Apparel Accessories
Sunglasses
Jewelry
SHOES
Men's Golf Shoes
Women's Golf Shoes
Junior Golf Shoes
Shoe Accessories
TECH
GPS & Rangefinders
GPS Watches
Stat Tracking Systems
Tech Accessories
ACCESSORIES & GIFTS
Ball Markers & Tools
Ball Retrievers
Brushes & Club Cleaners
Books, DVDs & Games
Gift Cards
Gloves
Men's
Women's
Junior
Golf Artwork
Golf Gifts
Grips
Headcovers
Other Golf Accessories
Practice & Training Aids
Sunscreen
Tees
Hydration & Coolers
Towels
Umbrellas
BRANDS
Adidas
Bridgestone
Bushnell
Callaway
Cleveland
Cobra
FootJoy
Garmin
GolfBuddy
Mizuno
Nike Golf
Odyssey
PING
PUMA
Scotty Cameron
Srixon
Sun Mountain
TaylorMade
Titleist
Tour Edge
U.S. Kids
Under Armour
Volvik
Wilson
CLEARANCE
Clearance Clubs
Clearance Golf Balls
Clearance Golf Bags & Carts
Clearance Apparel
Clearance Shoes
Clearance Technology
Clearance Accessories & Gifts
MEDIA
Blog
Podcast
Home
>
ACCESSORIES & GIFTS
>
A Second Helping of The Little Book of Big Golf Promotions by Ken Morton, Jr.
A Second Helping of The Little Book of Big Golf Promotions by Ken Morton, Jr.
Our Price:
$
29.95
Availability:
Usually Ships in 1 to 2 Business Days
Product Code:
MORTO_LITTLE_BOOK_2ND_HELPING
Qty:
Description
Excerpt from
The Little Book of Big Golf Promotions
:
Nearly everybody loves sequels. We know the character, we know the plot, and we know what we can expect. If you liked the first movie, most of the time you can bet your lunch money that you're going to be entertained by the next one. But, sadly, some movies never get a sequel. Luckily for you, this book wasn't like "some movies."
This book sequel is not a far cry from the original, either. Little Book I included over 300 ideas that can make golf shop operations more profitable through the creative promotional ideas not invented, but borrowed from others. That's a fancy way of saying that some of the finest idea that you'll ever see weren't necessarily original thoughts. I've done over the last ten years that the best ideas are borrowed, not invented. That is definitely the case with golf promotions.
About the Author:
Ken Morton, Jr. has become an active voice in the golf industry through his work in education and the Association of Golf Merchandisers (AGM). He has given seminars to PGA sections and AGM groups in numerous states and is a contributing writer to such publications as The Merchandiser, Golf Pro Magazine, Golf Business, Golf Today, PGA Show News Daily, Northern California Golf Guide, Health & Fitness Magazine, Golf Retailer and Golf Product News. Under his guidance, the Haggin Oaks Golf Super Shop (located in Sacramento, CA) has won the prestigious Golf Digest/Golf World Business Top 100 Golf Shop Award an unprecedented 21 consecutive times. Morton's creative promotional and event ideas have garnered national attention. In 2000, he was named as one of the "40 Most Influential People in Golf Under the Age of 40" by GolfWeek Magazine. He has also become a Board of Directors member of the AGM and in 2001, won their Excellence in Education Award. In January of 2006, he became the organization's President.
Industry Comments:
Andrew Wood, author, The Golf Marketing Bible
:
"Packed full of clever merchandising and promotional ideas from professionals who sell more goods than just about anyone on the planet!"
Product Details:
Softcover: 90 pages
Language: English
Share your knowledge of this product with other customers... Be the first to
Browse for more products in the same category as this item:
ACCESSORIES & GIFTS
ACCESSORIES & GIFTS
>
Books, DVDs & Games
Ken Morton
best live chat